Mid-Year Marketing Review: Are You on Track?

The calendar just flipped past June, and for small business owners, that means one thing: you’re halfway through the year. But are you halfway to your marketing goals? If your answer is “I’m not sure,” you’re not alone. Many small businesses start the year with strong intentions—a few campaigns, a new website, maybe a social media push—but somewhere along the way, execution slows and results become hard to track. That’s why a mid-year marketing review is so powerful. It gives you a chance to pause, evaluate, and course-correct before Q4 hits and you’re sprinting toward the holidays. Let’s break down how to review your marketing effectively—and how to reset if things aren’t going as planned.

Why Mid-Year Matters

Think of your marketing like a road trip. You may have left the driveway with a clear destination, but if you never check the GPS, you could be halfway across the country in the wrong direction. A mid-year review helps you:

• Measure what’s working (and what isn’t)
• Reallocate time and budget to high-performing channels
• Refocus your messaging for the second half of the year
• Align your team so everyone’s pulling in the same direction

Best of all? It gives you the clarity to move forward with confidence.

How to Conduct a Mid-Year Marketing Review

Here’s a simple but strategic process small businesses can follow—even without a big team.

1. Revisit Your Original Goals

Pull out your marketing plan (or that list you scribbled on a whiteboard in January). Ask:

• What were our top 3 marketing goals this year?
• Are we on track to meet them?
• Do those goals still align with where the business is today?

If your goals have shifted—which is normal—update them now.

2. Audit Your Performance Metrics

Review key data across your marketing channels:

• Website Traffic: Is it growing month-over-month? Are visitors converting?
• Email Marketing: What are your open and click-through rates?
• Social Media: Are you seeing engagement or just posting into the void?
• Paid Ads: Is your cost per lead or acquisition improving?
• SEO Rankings: Are you gaining visibility for the right keywords?

If you’re not sure how to interpret this data, a quick digital audit (like the one OH Marketing offers) can uncover opportunities you’re missing.

3. Check Your Messaging and Branding

Is your messaging still aligned with your ideal audience? Has your brand voice stayed consistent across platforms? This is a great time to do a visual and verbal spot-check. Inconsistent branding or unclear calls-to-action could be undercutting your results.

4. Evaluate Your Marketing Channels

Where are your efforts paying off—and where are you just showing up without strategy? It’s okay to pivot. Maybe Instagram isn’t converting but your email list is gold. Or maybe your blog needs fresh content to drive organic traffic again. Focus on fewer, more effective channels.

5. Identify What Needs a Refresh

• Is your website still optimized and mobile-friendly?
• Is your lead magnet still performing?
• Are your campaigns too broad—or too silent?

Sometimes, the fix is just a smart refresh. A few tweaks to your funnel or content calendar can revive your momentum fast.

Common Signs You’re Off Track

• You’re “doing marketing” but not tracking results
• Your sales are flat despite promotions
• You haven’t sent an email or updated your blog in months
• You’re not sure what to post on social, so you rarely do
• Your website hasn’t been updated since last year

If any of those hit home, it’s not too late to regroup—and OH Marketing can help you do it.

Let’s Make Sure You Finish the Year Strong

Whether you’re ahead of your goals or feeling stuck in the weeds, a mid-year marketing review gives you the insight and direction to move forward with purpose. At OH Marketing Group, we help small businesses turn their marketing from reactive to results-driven—with strategy, support, and a little bit of magic. Not sure where you stand?  Take our free 3-minute quiz: Test My Marketing Strategy  You’ll get a personalized mini-audit and clarity on where to focus next. You’ve still got six months left in 2025. Let’s make them count.