What Is Digital Marketing?

Marketing is a process that has been around since we started exchanging goods and services. Ancient civilizations had to discover creative ways of promoting what they offered to make a profit. With time, this selling technique has evolved into what it is today.

Digital marketing is a branch of marketing, but with the difference that one develops more tangibly and physically, whereas the other does so strictly through all the digital platforms we have created today.

If you are not that familiar with what digital marketing means and its positive impact on almost everything we do today, then this blog is a must-read for you.

Digital Marketing vs. Traditional Marketing

Digital Marketing Definition

On the one hand, digital marketing promotes any product or service you can imagine through digital channels to get the message across. The most common channels used for this type of marketing are:

  • Websites
  • Social Media
  • Online Advertising
  • E-mail Marketing

Usually, digital marketing uses formats such as images, videos, blogs, and even music to connect with the people on the other side of the screen.

digital media

In this digital era where almost everyone has a digital trace, the main objective of this type of marketing is to take the time users spend on those spaces and transform it into an opportunity for showing facts, benefits, curiosities, and everything related to a product or service.

Traditional Marketing Definition

On the other hand, traditional marketing is the promotion of goods made through what we know as more conventional channels. Now, “traditional” is not the same as outdated. In fact, traditional marketing focuses on complementing those fields where digital marketing is not appropriate.

Some examples of traditional marketing channels are:

  • Printed Media
  • Networking
  • Above-the-Line Advertising (ATL)
  • TV, Movie, and Radio Advertising

Generally, traditional media is more present in those spaces or situations where we are not connected to a digital device. Due to the context we face today, traditional marketing requires a different approach than just distributing brochures and hanging signs in the streets. Today, traditional promotion complements digital means of communication.

So, the main difference between these two approaches is how the messages are transmitted to reach a specific audience.

Why Is Digital Marketing Important?

The importance of digital marketing is reflected in the fact that nothing moves without going online today. If you want to have a presence, if you want to be found, if you want to make your product go viral, the only way to make it work is through digital marketing.

However, those are not the only benefits of this practice. As a business or a professional, you can benefit from digital marketing on the following things:

  1. Easier and more fluid communication with your audience.
  2. Local to worldwide reach.
  3. Keeping track of your performance allows you to focus on areas of opportunity.
  4. Varied and dynamic forms of communication.
  5. More affordable methods.

Types of Digital Marketing

Since digital marketing is a fast-growing industry, various options are available for developing different strategies. These are the main types used today:

  1. Social Media
  2. Search Engine Optimization (SEO)
  3. Content Marketing
  4. Pay Per Click (PPC)
  5. Affiliate Marketing
  6. Email Marketing
  7. Mobile Marketing
  8. Audiovisual Marketing 

Ready to Jump Into the Digital World?

Going digital is a transition not all small businesses or professionals master. If this is your case, you’ve come to the right place.

At Oh Marketing Group, our main mission is to help our customers position and develop their objectives through a wide range of digital marketing for internal or outsourcing purposes.

If you need help figuring out where to start, you can fill out our form explaining your particular case, and we will gladly contact you back. Get on board the digital marketing world today!


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